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Vishwas Maheshwari
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Journal Articles
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
Available to PurchaseKarina Munari Pagan, Janaina de Moura Engracia Giraldi, Vishwas Maheshwari, André Luiz Damião de Paula, Jorge Henrique Caldeira de Oliveira
International Journal of Wine Business Research (2021) 33 (4): 481–501.
Published: 08 February 2021
