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Keywords: Adoption Processes
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Journal Articles
International Journal of Wine Marketing (1998) 10 (1): 39–46.
Published: 01 January 1998
...Michael Howley; Hayley Myers This article describes a study which is being undertaken by the authors of the adoption processes used by UK retailers in the case of new wine and spirit products. Following a literature review they outline the work of earlier researchers in deducing the factors which...
