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Keywords: Alcoholic beverages
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Journal Articles
Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity
Available to Purchase
International Journal of Wine Business Research (2022) 34 (1): 133–154.
Published: 13 September 2021
...Leeford Edem Kojo Ameyibor; Peter Anabila; Yvonne Kabeya Saini Purpose This study aims to investigate the relationship between brand positioning and business performance, as well as the mediation effect of brand equity between them within the context of Ghana’s alcoholic beverages industry...
Journal Articles
Comparing the day temperature and holiday effects on retail sales of alcoholic beverages – a time-series analysis
Available to Purchase
International Journal of Wine Business Research (2021) 33 (3): 432–455.
Published: 18 January 2021
...Martin Hirche; Juliane Haensch; Larry Lockshin Purpose Little research on the influence of external factors, such as weather and holiday periods, on retail sales on alcoholic beverages is available. This study aims to investigate how weekly retail sales of different alcoholic beverages vary...
