... Alcoholic drinks industry Regression Pricing Brand management Quality assessment The divergence between consumption patterns, expert scoring and editorial outcomes raises the broader question of whether white wines are evaluated under structurally different standards within elite ranking systems...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Wine consumption Sustainability Price Demographics Psychographics Cover crops Market segmentation Wines Alcoholic drinks Alcoholic drinks industry Sustainability Consumer behavior Marketing...

... and import segments. In their recently published Beeronomics, Swinnen and Briski (2017) have a chapter on strategies of the American Craft Beer Movement. Conceptual/ theoretical Alcoholic drinks Not applicable Alcoholic drinks industry Suppliers Brewing Craft brewing Sustainability...

... 2020 10 11 2020 18 12 2020 12 01 2021 12 01 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing Experiment Conceptual/theoretical Wines Alcoholic drinks industry Consumer behavior Country of origin effect EEG...

... of the noted research, the present authors posit that brand experience is essential to consumers’ emotional attachment to a brand, as well as their overall assessment of both category and product performance. Therefore, the following hypothesis is offered: Marketing Brands Alcoholic drinks industry...

... 15 09 2020 25 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Economics Regression Alcoholic drinks Econometric model Alcoholic drinks industry Time series Consumer behavior Spirits Wines and spirits Wine Beer Taxes...

... Emerald Publishing Limited Licensed re-use rights only Surveys Customer loyalty Conceptual/theoretical Wines Alcoholic drinks industry Consumer behaviour Wine Direct selling For most small to medium-sized wineries, the most viable means of being financially solvent involves...

... drinks Logit/Probit/Tobit Marketing strategy Alcoholic drinks industry Mid-Atlantic states Wine tasting Small family farms in the USA (annual sales of <$250,000; Hoppe and Banker, 2010) recognize the need to broaden offerings in an attempt to remain or become economically sustainable...

... economic, social and environmental elements. Reports on planned future developments which include a wine and gastronomy programme, mountain tourism, health tourism, a palaeontological park and archaeological areas, cultural tourism and language courses. © MCB UP Limited 1992 Alcoholic Drinks...

..., August-September 1991. 4. Stats MR. 5. Stats MR. © MCB UP Limited 1992 Alcoholic Drinks Industry New Product Development ...

...: Computer Generated Hierarchical Value Maps", Workshop on Consumer Behavior Extending the Cognitive Structure Perspective, European Institute for Advanced Studies in Management, Brussels, 1989. © MCB UP Limited 1992 Alcoholic Drinks Industry Market Segmentation Marketing Research Marketing...

.... This will be the subject of the second part of these deliberations in a further issue. References 1. Tannahill, R., Food in History, Palladin Books, London, 1973. 2. Gullic, C.B. (trans Athenaeus, The Deipnosophistae, Vols 1-7, London-New York, 1927. © MCB UP Limited 1992 Alcoholic Drinks Industry History ...

... the company's profits within seven years by creating a strategic blueprint for the rest of the industry to follow, with its emphasis on concentrating management time and attention on premium brands. © MCB UP Limited 1991 Alcoholic Drinks Industry Marketing Market Share Market Strategy Strategic...