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Keywords: Appellation
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Journal Articles
International Journal of Wine Business Research (2014) 26 (2): 139–162.
Published: 10 June 2014
... (Mintzberg et al., 2009). Johan Bruwer can be contacted at: johan.bruwer@unisa.edu.au © Emerald Group Publishing Limited 2014 Involvement Consumer behaviour South Africa Survey research Conceptual/theoretical Scale development/testing Appellation Region of origin ROO...
Journal Articles
International Journal of Wine Marketing (1997) 9 (2): 52–69.
Published: 01 February 1997
...Robert P. Hamlin; Victoria Watson This paper examines the attitudes of the New Zealand wine industry towards the proposed New Zealand ‘Registered Origin’ appellation policy. Existing appellations are reviewed, including the motives for their establishment, their performance, and their relationship...
