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Journal Articles

Branding consistency across product portfolios in the wine industry

Tayla Jeffery, Martin Hirche, Margaret Faulkner, Bill Page, Giang Trinh, Johan Bruwer, Larry Lockshin

International Journal of Wine Business Research (2024) 36 (4): 473–488.

https://doi.org/10.1108/IJWBR-11-2023-0067

Published: 25 July 2024

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Includes: Supplementary data

Journal Articles

Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants

Johan Bruwer, Justin Cohen, Kathleen Kelley

International Journal of Wine Business Research (2019) 31 (1): 12–28.

https://doi.org/10.1108/IJWBR-06-2018-0027

Published: 26 February 2019

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2018) 30 (3): 262–264.

https://doi.org/10.1108/IJWBR-06-2018-0026

Published: 20 August 2018

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Journal Articles

Guest editorial

Leyland Pitt, Pierre R. Berthon

International Journal of Wine Business Research (2016) 28 (2): 98–101.

https://doi.org/10.1108/IJWBR-02-2016-0004

Published: 20 June 2016

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2016) 28 (1)

https://doi.org/10.1108/IJWBR-01-2016-0001

Published: 14 March 2016

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2015) 27 (4)

https://doi.org/10.1108/IJWBR-09-2015-0037

Published: 16 November 2015

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2015) 27 (3)

https://doi.org/10.1108/IJWBR-06-2015-0021

Published: 17 August 2015

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2015) 27 (2)

https://doi.org/10.1108/IJWBR-04-2015-0010

Published: 15 June 2015

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2015) 27 (1)

https://doi.org/10.1108/IJWBR-01-2015-0001

Published: 16 March 2015

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Journal Articles

Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store

Martin Hirche, Johan Bruwer

International Journal of Wine Business Research (2014) 26 (4): 295–318.

https://doi.org/10.1108/IJWBR-01-2014-0007

Published: 11 November 2014

View article titled, Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2014) 26 (4)

https://doi.org/10.1108/IJWBR-09-2014-0042

Published: 11 November 2014

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Journal Articles

Editorial

Johan Bruwer, Barry J. Babin

International Journal of Wine Business Research (2014) 26 (3)

https://doi.org/10.1108/IJWBR-06-2014-0030

Published: 12 August 2014

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Journal Articles

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

Josias A. Engelbrecht, Frikkie Herbst, Johan Bruwer

International Journal of Wine Business Research (2014) 26 (2): 139–162.

https://doi.org/10.1108/IJWBR-05-2013-0021

Published: 10 June 2014

View article titled, Region-of-origin (ROO) certification as marketing strategy in the South African wine market

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Journal Articles

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Johan Bruwer, Courtney Buller, Anthony John Saliba, Elton Li

International Journal of Wine Business Research (2014) 26 (2): 97–119.

https://doi.org/10.1108/IJWBR-05-2013-0020

Published: 10 June 2014

View article titled, Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

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Journal Articles

Editorial

Johan Bruwer

International Journal of Wine Business Research (2014) 26 (2)

https://doi.org/10.1108/IJWBR-05-2014-0021

Published: 10 June 2014

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Journal Articles

Tony Spawton – a living wine marketing legend

Johan Bruwer

International Journal of Wine Business Research (2012) 24 (3)

https://doi.org/10.1108/ijwbr.2012.04324caa.002

Published: 17 August 2012

View article titled, Tony Spawton – a living wine marketing legend

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Journal Articles

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Biagio Famularo, Johan Bruwer, Elton Li

International Journal of Wine Business Research (2010) 22 (4): 362–385.

https://doi.org/10.1108/17511061011092410

Published: 09 November 2010

View article titled, Region of origin as choice factor: wine knowledge and wine tourism involvement influence

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Journal Articles

Winery visitation sets: Intra‐regional spatial movements of wine tourists in branded regions

Karin Alant, Johan Bruwer

International Journal of Wine Business Research (2010) 22 (2): 191–210.

https://doi.org/10.1108/17511061011061748

Published: 08 June 2010

View article titled, Winery visitation sets: Intra‐regional spatial movements of wine tourists in branded regions

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Journal Articles

Enhancing long‐term grape grower/winery relationships in the Australian wine industry

Simon Somogyi, Amos Gyau, Elton Li, Johan Bruwer

International Journal of Wine Business Research (2010) 22 (1): 27–41.

https://doi.org/10.1108/17511061011035189

Published: 23 March 2010

View article titled, Enhancing long‐term grape grower/winery relationships in the Australian wine industry

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Journal Articles

Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

Emily McCutcheon, Johan Bruwer, Elton Li

International Journal of Wine Business Research (2009) 21 (3): 212–234.

https://doi.org/10.1108/17511060910985953

Published: 21 August 2009

View article titled, Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

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Branding consistency across product portfolios in the wine industry

Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants

Editorial

Guest editorial

Editorial

Editorial

Editorial

Editorial

Editorial

Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store

Editorial

Editorial

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Editorial

Tony Spawton – a living wine marketing legend

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Winery visitation sets: Intra‐regional spatial movements of wine tourists in branded regions

Enhancing long‐term grape grower/winery relationships in the Australian wine industry

Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

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