Keywords: Attributes
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Journal Articles
International Journal of Wine Business Research (2021) 33 (3): 411–431.
Published: 17 May 2021
... apple cider attributes and consumer characteristics on consumer preferences for local hard apple cider. Design/methodology/approach Data from a 2019 survey of 875 Tennessee consumers regarding their preferences for a local hard apple cider were obtained. Probit estimates were used to calculate...
Journal Articles
International Journal of Wine Marketing (2001) 13 (1): 36–53.
Published: 01 January 2001
... and the occasions on which wine is consumed. This paper investigates the nexus between the perceived importance of the consumption occasion and the choice of wine. The study employs “Means‐End Chain” methodology to gather information on the attributes, consequences and values associated with wine choice...

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