... responsibility (CSR) and sustainability signals. Brand identity Brand image Brand identity–image gap Wine brand Collective brands New wine brand identity prism Bordeaux wines Compared to fast-moving consumer goods brands, wine brands are distinguishable by the (agricultural) nature...

... and cue incongruity effects. Louise A. Heslop can be contacted at: lheslop@carleton.ca © Emerald Group Publishing Limited 2010 Country of origin Brand image Consumer behaviour Wines Personality The purchase of a bottle of wine can be a challenging process for the average wine...

... the relationship between impressions gained upon viewing the winery's web site and how those impressions carry over to perceptions about product quality and brand image for the winery. By getting to know the Millennial wine consumer, wineries can learn how to meet the customers' expectations for the type...

...Ray Johnson; Johan Bruwer Purpose The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers' quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image...

... perceptions of brand personality, and suggests general guidelines for the design of product line extensions from a successful label design. Wines Labelling Packaging Brand image Brand personality, “the set of human characteristics associated with a brand” (Aaker, 1997 , p. 347) has been...

..., as wineries are always concerned about their public image and how they are perceived by the media and advocacy groups. Wineries work diligently to build their brand image through, not only excellent product quality and promotion to the trade and wine consumers, but through support of the arts, schools, social...