...Marcelo Curth; Jefferson Marlon Monticelli; Cátia Fernandes Crespo Purpose The purpose of this study is to explore the effects on the dimensions of brand equity of cultural elements such as ethnocentrism and country of origin. Design/methodology/approach This research focuses on the Portuguese...

...Ady Milman; Asli D.A. Tasci; Robin M. Back Purpose This study aims to measure and compare consumer-based brand equity (CBBE) of several US and global wine tourism destinations from an American market point of view. Design/methodology/approach An online randomized experimental design was used...

...Leeford Edem Kojo Ameyibor; Peter Anabila; Yvonne Kabeya Saini Purpose This study aims to investigate the relationship between brand positioning and business performance, as well as the mediation effect of brand equity between them within the context of Ghana’s alcoholic beverages industry...

...Ana Brochado; Fernando Oliveira Purpose This paper aims to examine the main determinants of brand equity in the context of brands defined by their region of origin, as is the case for Portuguese green wine. Design/methodology/approach Data were collected from a sample of wine consumers...

... on the French market but an association is needed with other attributes such as the origin and/or the grape variety. Originality/value Little research has been devoted to the French consumer's acceptance of branded wines. © Emerald Group Publishing Limited 2010 Brand equity France Wines...

...James B. Wilcox; Debbie A. Laverie; Natalia Kolyesnikova; Dale F. Duhan; Tim H. Dodd Purpose The purpose of this paper is to explore how brand equity influences brand survival in the wine industry. Specifically, the aim is to investigate the influence of two key facets of brand equity (brand...

...Larry Lockshin; Tony Spawton Wine tourism is a major public relations medium and for many wineries a major source of revenue. This article uses theories of brand equity to develop cellar door strategies. These theories are supported by previous research into product involvement with wine, which...