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Keywords: Business Strategy
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Journal Articles
Crunch Time for Small Wineries Without Market Focus?
Available to Purchase
International Journal of Wine Marketing (2000) 12 (3): 16–30.
Published: 01 March 2000
..., Unpublished Masters Thesis, University ofSouth Australia. Winetitles (1999), The Australian and New Zealand Wine Industry Direc tory, Winetitles, Adelaide. 30 International Journal of Wine Marketing © MCB UP Limited 2000 New Zealand Vineyards Small Business Marketing Business Strategy...
Journal Articles
The Coming Crisis in the Spanish Wine Industry
Available to Purchase
International Journal of Wine Marketing (1993) 5 (1): 5–22.
Published: 01 January 1993
... makers are presented and analyzed. Finally, a four step action program is outlined that is intended to give Spanish makers their best chance of surviving these new market conditions. Business Strategy Worldwide Wine Consumption Trends Spanish Wine Production Changing Consumer Behaviour Winery...
