... practices. We developed and applied our process in British Columbia (BC), a province in western Canada. Competitiveness Action research Collaboration Identity British Columbia Canada Wine territory University engagement Territorial development An exploration of its own identity...

... and tangible recommendations for wine tasting room managers to improve the winery visit experience. Design/methodology/approach The surveys (N = 402) were conducted among 14 wineries in British Columbia, Canada. The data was analysed by using partial least squares structural equation modelling software...

..., Millennials were found to buy more expensive wine than elders in Canada (Bruwer et al., 2012) and also in another study of US consumers (Higgins et al., 2015). The relatively new channel of buying wine on-line was not found to be popular with Millennials in the USA. The USA Millennials...

... needs. Design/methodology/approach The data used in this study were derived from a survey conducted among wineries in British Columbia, Canada. Analysis of survey results using the partial least squares structural equation modeling was undertaken. Sample size was 402. Findings The findings show...

... of introduction of new appellations and sub-appellations. Marketing Canada Economics Pricing Regression Wines Logit/probit/tobit Econometric model Analytical economic model Collective reputation Wine belongs to a group of consumer products with a significant level of product heterogeneity...

... sample across six countries (France, Germany, Greece, South Africa, USA and Canada), mediation analysis was performed to examine the hypothesized relationships. Findings Results show that sales promotion mediates the relationship between feelings toward buying wine on mobile phones and m-commerce...

...@indek.kth.se 26 09 2015 22 11 2015 19 12 2015 19 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only China Conceptual/theoretical Brand management Canada Alcoholic drinks Not applicable Marketing mix Wines...

.../methodology/approach The data employed come from a firm‐level survey addressed to 146 wine establishments in Canada. Results were analysed using factor analysis and non‐parametric statistical analysis. Findings The results reveal wineries tend to introduce many innovation activities which...

... (European Communities, 2007). Sustainability initiatives in the wine producing regions considered to be new world regions (including Australia, New Zealand, South America, South Africa, the USA and Canada) have taken a proactive voluntary approach. Voluntary initiatives are those that are undertaken without...

... Retention Skilled workers Winemaking Canada In 2003, James and Beth Grapeview were excited at the prospect of establishing their own winery in this thriving but demanding industry. After careful thought and consideration, the Grapeviews established their winery in the Niagara region, Ontario, Canada...

...Danny I. Cho; Mikhail Permyakov; Tomson Ogwang Purpose The purpose of this paper is to investigate structural changes in the elasticity of demand for wine in the Province of Ontario and in Canada as a whole. It will provide academic researchers and practitioners with a better understanding about...

... regulated in Canada. Regulations for the purchase and sale of alcoholic beverages fall into two broad areas: the sale of packaged goods for consumption in the home, and the sale of open alcoholic beverage products served in restaurants, bars, trains, ships, and aircraft. Some provinces, notably Alberta...

...Donald Getz; Graham Brown Purpose This paper seeks to develop a framework for comparisons and benchmarking between wine tourism destinations. Design/methodology/approach A regional case study was undertaken, including data from a survey of 23 wineries in Canada's Okanagan Valley, British...