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Keywords: Champagne
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Journal Articles
International Journal of Wine Business Research (2019) 31 (2): 203–220.
Published: 04 June 2019
.... The purpose of this study is to demonstrate how the combination of both internal and external resources co-create value in wine regions. Design/methodology/approach An in-depth case study of nine firms covering different co-creation processes in Champagne, France. The selection of interviews was designed...
Journal Articles
International Journal of Wine Business Research (2011) 23 (2): 161–175.
Published: 07 June 2011
...Simone Mueller; Steve Charters; Steve Charters; Natalia Velikova; Caroline Ritchie; Joanna Fountain; Liz Thach; Tim H. Dodd; Nicola Fish; Frikkie Herbst; Nic Terblanche Purpose The aim of this study is to investigate and compare the engagement of Generation Y consumers with champagne and sparkling...

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