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Keywords: Consumer satisfaction
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Journal Articles
International Journal of Wine Business Research (2017) 29 (4): 434–456.
Published: 20 November 2017
...Sandra Maria Correia Loureiro; Namércio Pereira da Cunha Purpose The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer experience on consumer satisfaction, as well as the wine brand...
Journal Articles
International Journal of Wine Business Research (2013) 25 (2): 138–158.
Published: 31 May 2013
...Liz Thach; Steve Cuellar; Janeen Olsen; Tom Atkin Purpose The purpose of this paper is to compare and contrast wine sales in neighboring franchise law and non‐franchise law states in order to determine impact on wine price, consumer choice, consumer satisfaction, and stakeholder perception...
