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Keywords: Craft beers
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Journal Articles
What motivates Czech and international “millennial-aged” university students to consume craft beers?
International Journal of Wine Business Research (2019) 31 (3): 441–455.
Published: 05 August 2019
...Sergio Rivaroli; Vratislav Kozák; Roberta Spadoni Purpose An interesting subset of millennials are university students. This study aims to investigate motivations to drink craft beers in a sample of Czech and International University students in Prague (Czech Republic). Design/methodology...
