Sergio Rivaroli
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Journal Articles

Guest editorial: Craft beers: consumer perception, motivation and demand in a fast-rising market

Sergio Rivaroli, Jörg Lindenmeier
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2024) 36 (2): 161–165.
https://doi.org/10.1108/IJWBR-06-2024-073
Published: 14 June 2024
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Journal Articles

The influence of social media celebrity endorsement on beer and wine purchase behaviour

Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2023) 35 (3): 390–412.
https://doi.org/10.1108/IJWBR-10-2022-0037
Published: 20 March 2023
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Journal Articles

How consumer involvement influences beer flavour preferences

Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-Gonzalez
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2020) 32 (4): 537–554.
https://doi.org/10.1108/IJWBR-10-2019-0054
Published: 27 April 2020
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Journal Articles

What motivates Czech and international “millennial-aged” university students to consume craft beers?

Sergio Rivaroli, Vratislav Kozák, Roberta Spadoni
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2019) 31 (3): 441–455.
https://doi.org/10.1108/IJWBR-11-2018-0067
Published: 05 August 2019
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