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Journal Articles
Journal Articles
International Journal of Wine Business Research (2021) 33 (1): 102–117.
Published: 15 June 2020
...-use rights only Competitive strategy Surveys United States of America Wines Spain Critical success factors Survey research Environment Business models Competitive advantage Competitive environment The wine sector is an important agribusiness activity for each region where...
Journal Articles
Journal Articles
International Journal of Wine Business Research (2020) 32 (4): 503–522.
Published: 10 April 2020
... Consumption ritual Consumption practice Theory of planned behavior India Critical success factors Wines Developing countries India and China are widely recognized as the economic powerhouses driving the world consumption. With 1.3 billion people, India is the second most populous country...
Journal Articles
Journal Articles
International Journal of Wine Business Research (2014) 26 (4): 244–258.
Published: 11 November 2014
... et al., 2012). Marketing strategy USA Critical success factors Conceptual/theoretical Wines Regression Direct marketing © Emerald Group Publishing Limited 2014 Nicholas C. Williamson can be contacted at: ncwillia@uncg.edu P2. Wineries that have wine clubs...
Journal Articles
International Journal of Wine Marketing (2006) 18 (2): 139–149.
Published: 01 May 2006
... knowledge of wine. © Emerald Group Publishing Limited 2006 Critical success factors France Wines Marketing models The crisis that Bordeaux's wineries are facing at present seems to have become structural instead of just transitory in nature. Wine markets have undergone major changes...

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