..., maximizing uncertainty. Wine industry Uncertainty Human capital Micro-enterprise Family firm Self-assessment Competitive strategy Conceptual/theoretical Spain Not applicable Critical success factors Environment Human resources Wines and spirits Knight (1921) refers to uncertain...

... 2020 21 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Surveys United States of America Wines Spain Critical success factors Survey research Environment Business models Competitive advantage...

... Limited Licensed re-use rights only Canada Structural equation models Regression Customer satisfaction Critical success factors Consumer behavior Survey research Marketing research Marketing models Wine tasting rooms Satisfaction Repurchase intent Value for money Service quality...

... of planned behavior India Critical success factors Wines Developing countries India’s wine market has been growing with a CAGR of 25 per cent over a period of six years. Increase in social acceptance of wine, burgeoning urban middle class, increase in disposable income and projection of wine...

... simultaneous application of two key frameworks from marketing research and family business research in a single joint analysis. Australia Germany Italy Critical success factors Regression Survey research Marketing models Family firm Wine business Family culture Organizational system Market...

... that frequently accompany wineries’ use of that channel (Williamson et al., 2012). Marketing strategy USA Critical success factors Conceptual/theoretical Wines Regression Direct marketing E-commerce revenue has quadrupled compared to the same month sales in 2003. The e-newsletter...

... are known for their high purchasing power and more than adequate knowledge of wine. © Emerald Group Publishing Limited 2006 Critical success factors France Wines Marketing models The crisis that Bordeaux's wineries are facing at present seems to have become structural instead of just...