...Elyse Shane; MD Wahid Murad; Susan Freeman Purpose The purpose of this paper is to determine and analyse that factors that could potentially influence price premiums of Australian wine in the UK market. The authors integrated the economic-based hedonic pricing theory and marketing export pricing...

...Luis Miguel Pacheco Purpose The purpose of this paper is to empirically examine the relationship between the firms’ ownership and control structure and their export performance. The literature is traditionally focused on the relationship between firms’ performance and internationalization...

... based on the findings. Design/methodology/approach Data were collected through a quantitative survey among 38 wineries that are engaged in export activity in the Romagna wine producing area (Italy). Both multivariate analysis of cardinal company data through multiple and fractional regression models...

..., these producers have not fully realized the potential of wine tourists’ contacts and other network relationships in their internationalization. Originality/value It shows how wineries benefited from tourists’ networks and other co-operative relationships and how, as a result, they started exporting, but also...

.... 36). © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Italy Export Wines Resource based view of the firm Micro and small wineries Owners/managers The significance of small and medium enterprises (SMEs), as well as micro...

...Michael Beverland Faced with the prospect of over supply, wine exporters are increasingly focused on establishing new markets, particularly in Asia. Recent papers have suggested that relationship‐marketing approaches may be the most successful for establishing wine sales in these markets. Despite...

... with the emergence of a coordinated approach to marketing decisions. The UK is a potential export market for such a producer. The growth and development of the UK wine market is considered and opportunities identified. Developing a producer to serve those requirements is found to be difficult requiring the producer...