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Keywords: Extrinsic cues
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Journal Articles
International Journal of Wine Business Research (2014) 26 (4): 295–318.
Published: 11 November 2014
... but limited relation to product involvement and price was not statistically significant. Despite the important findings, it needs to be said that using only four, albeit important, extrinsic cues and the isolated consideration of only red wine may have limiting effects. Situational aspects were not considered...
