... realms model and Quadri-Felliti and Fiore’s model (2012) are developed. Design/methodology/approach A mixed methodology, qualitatively analysing 17 semi-structural interviews with the main wine tourism stakeholders in the Alsace region in north-east France and quantitatively analysing 233...

...-direction) and attitudes toward France, cognac’s country-of-origin that may affect the degree of this intergenerational influence. Design/methodology/approach The survey research measures parents’ cultural capital, value orientations and attitude toward France and purchase intention using recognized...

.... The purpose of this study is to demonstrate how the combination of both internal and external resources co-create value in wine regions. Design/methodology/approach An in-depth case study of nine firms covering different co-creation processes in Champagne, France. The selection of interviews was designed...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Heritage Sustainability France Conceptual/Theoretical Wines Psychometric/Qualitative Advertising Pricing Brand management Burgundy Luxury Marketing Wine as a luxury product can...

... sample across six countries (France, Germany, Greece, South Africa, USA and Canada), mediation analysis was performed to examine the hypothesized relationships. Findings Results show that sales promotion mediates the relationship between feelings toward buying wine on mobile phones and m-commerce...

... investment, as potential sources of variability regarding environmental sustainability attitudes and practices. Design/methodology/approach Questionnaires were administered via telephone interviews with 63 wineries in France. Production surface and wine activities in other countries were the independent...

... perception of corked bottles of wine is based on a choice-based questionnaire distributed to 310 graduate students in Bordeaux and Dijon in France. The context is the decision to purchase or not a bottle of wine at different price levels. Assuming the monotonicity of the demand function, the choice-based...

... to a decrease in consumer demand (Akerlof, 1970). Several information disclosure mechanisms can alleviate the adverse consequences of asymmetric information and experts constitute one such mechanism. These: France Wines Econometric model Regression © Emerald Group Publishing Limited 2016...

...Professor Barry J Babin; Nathalie Spielmann; Sylvie Jolly; Fabrice Parisot Purpose – The purpose of this article is to review the use of the word terroir by print media in France using a multi-method approach. The objective is to uncover whether and how the media frames terroir...

... Consumers France Involvement Marketing Production orientation Terroir Wine producers Wines Article Type: 2013 Awards for Excellence From: International Journal of Wine Business Research, Volume 26, Issue 1 The following article was selected...

.... Terroir Wine producers Consumers Involvement Production orientation Wines France Marketing Marketing proposes two general types of orientations: the consumer orientation and the production orientation. Production orientations focus on what can be offered to the consumer and emphasises...

... Emerald Group Publishing Limited 2012 France Consumer behaviour Wines Product attributes Surveys Psychometric/qualitative Consideration set Subjective knowledge 1. which attributes are considered as important and in which order are they used by consumers when they choose a product...

... products from the same category, and it is more likely to be perceived as being typical of this category. Wines in France are generally presented in retail spaces according to their region of appellation. It is therefore reasonable to assume that the consumer's judgement of these wines' typicality...

.... Design/methodology/approach The study uses survey data obtained from interviews with 25 wine cooperatives. It covers the topics of their structure, organisation, strategies, management and performance in Italy (specifically in Umbria, a region in the centre of Italy), and in France (in Languedoc...

...Bligh Grant; Brian Dollery; Colin Hearfield Purpose The purpose of this paper is to contrast the marketing strategies of the New England Australia wine‐producing region with those of the Languedoc‐Roussillon region in France. While the two regions occupy similar market positions, they nonetheless...

...Catherine Viot; Juliette Passebois‐Ducros Purpose The purpose of this paper is to show that the branded wine concept refers to a very heterogeneous category as regards wine made in France, but this sort of wine can appeal to certain types of consumers. Design/methodology/approach An initial...

... operations being analysed in terms of strategic changes, notably with regard to the margin for manoeuvre that the players are meant to design and develop. © Emerald Group Publishing Limited 2010 Strategic alliances Acquisitions and mergers Globalization Winemaking France Viticulture...

... the Languedoc‐Roussillon region, south of France. Third, ordinal regression is operated in order to link financial performance and strategic choices of the investigated 160 respondent firms. Findings The findings indicated some interesting trends concerning wine producers' perception regarding the effect...

...Julie Anna Guidry; Barry J. Babin; William G. Graziano; W. Joel Schneider Purpose The region where a wine is produced is a factor that influences consumers' preferences and price perceptions. For most consumers, a wine from an established place like France would be preferred over a wine from less...

..., price). Christophe Terrien can be contacted at: christophe.terrien@u.picardie.fr © Emerald Group Publishing Limited 2009 Simulation Wines Consumer behaviour Repeat buying France Forecasting consumer choices is difficult because the choice factors used in the decision‐making...