...Carla Ferreira; Lina Lourenço-Gomes; Lígia M. Costa Pinto; Ana Patrícia Silva Purpose The purpose of this paper is to analyze the existence and influence of gender effects on wine choice, specifically whether women and men seek the same cues in wine labelling. Design/methodology/approach Five...

...Carlos Peixeira Marques; Ana Teresa Bernardo Guia Purpose The purpose of this paper is to verify if the gender effects described in the wine consumer behaviour literature, namely, concerning information search and the motivations to buy, may be explained by the mediating effect of subjective...

... to a lack of understanding of the characteristics that impede or support progress. Second, previous research on gender in the wine industry predominately focuses on women as wine drinking consumers (Barber, 2010 ; Barber et al., 2006 ; Forbes, 2012), leaving little understanding of the role...

... the impact of the price cue on sighted ratings across categories of gender, age, and relative experience. Design/methodology/approach A total of 73 subjects assessed seven merlot wines, first blind and then sighted. During the sighted tasting, the only available cue‐information was the price per bottle...

...Hervé Remaud; Sharon L. Forbes Purpose The purpose of this paper is to investigate the purchasing behaviour of consumers across four nations and evaluate the influence that gender has on wine purchasing decisions. Design/methodology/approach An interviewer‐administered questionnaire was used...

... show that intended usage and or consumption situation have significant influence upon purchasing behaviour. The purchase decision is further influenced by whether intended usage is to be private or public. Significant gender differences are identified; wine buying is often perceived as a predominantly...

...Thomas Atkin; Linda Nowak; Rosanna Garcia Purpose The purpose of this research is to examine gender differences in information search procedures and selection criteria relative to purchase situation and social and financial risk aversion. Design/methodology/approach An online questionnaire...