... in implementing luxury marketing strategies. Liz Thach can be contacted at liz@lizthach.com 15 04 2017 25 10 2017 06 01 2018 12 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Heritage Sustainability...

...Paul Strickland; Jennifer Smith‐Maguire; Warwick Frost Purpose The aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions have been leveraging off the often long association the wineries...

...Tim Knowles; Alison Dingle The British pub is part of the face of Britain presented to the world and the theme running through this article is to set British pubs within the context of heritage tourism. The thesis contained within this article is to focus on one of the elements of community life...