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Keywords: Hermeneutic approach
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Journal Articles
International Journal of Wine Business Research (2019) 31 (3): 303–326.
Published: 17 June 2019
... A hermeneutic approach was adopted to understand what motivates South Korean female consumers to join a wine consumption community and their perceptions about consuming wine. Researchers conducted 26 semi-structured face-to-face interviews that ranged from 45 to 120 min, with an average duration of 1 h...
