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Keywords: Holidays
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Journal Articles
Comparing the day temperature and holiday effects on retail sales of alcoholic beverages – a time-series analysis
Available to Purchase
International Journal of Wine Business Research (2021) 33 (3): 432–455.
Published: 18 January 2021
...Martin Hirche; Juliane Haensch; Larry Lockshin Purpose Little research on the influence of external factors, such as weather and holiday periods, on retail sales on alcoholic beverages is available. This study aims to investigate how weekly retail sales of different alcoholic beverages vary...
