...., 2019). Italy Surveys Wines Labelling Survey research The wine industry has witnessed a growing significance placed on sustainability concerns, resulting in a notable transformation in the perspectives and behaviors of managers and owners. The adoption of sustainability measures...

...Carla Ferreira; Lina Lourenço-Gomes; Lígia M. Costa Pinto; Ana Patrícia Silva Purpose The purpose of this paper is to analyze the existence and influence of gender effects on wine choice, specifically whether women and men seek the same cues in wine labelling. Design/methodology/approach Five...

...Birgit Gassler; Carina Fronzeck; Achim Spiller Purpose The mechanism by which organic labelling affects consumers’ willingness to pay (WTP) for wine is not yet fully understood. Organic labelling not only transports information about environmental benefits, but may also influence consumers...

... Labelling United States of America Wines Logit/probit/tobit Conjoint/discrete choice Local wines Muscadine wines Muscadine grapes (Vitis rotundifolia), which are native to the southern USA, are often used to make sweet red and white wines that are primarily sold through local wineries...

...Bruno Laeng; Takashi Suegami; Samira Aminihajibashi Purpose The purpose of this paper was to investigate how attention to wine labels related to preference by using quantitative measures of gaze and of the diameter of the eye pupil. We assessed whether eye fixations could predict choices...

...Franck Celhay; Juliette Passebois Purpose The purpose of this paper is to study the impact of the level of perceived atypicality in a wine label's design on the consumer's aesthetic appreciation and purchase intent. Furthermore, it intends to highlight the moderating role of perceived risk...

...Scott Sherman; Tracy Tuten Purpose The choice facing a wine consumer is one of dizzying options with thousands of wine brands available. Packaging and labeling are among those cues consumers use when choosing wines. The purpose of this paper is to better understand the influence of two labeling...

...Celia D. Henley; Deborah C. Fowler; Jingxue (Jessica) Yuan; Betty L. Stout; Ben K. Goh Purpose The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers. Design/methodology/approach A single‐blind study...

...Claire A. Boudreaux; Stephen E. Palmer Purpose The purpose of this research is to examine the impact of brand personality on purchase intent and the influence of three design elements of wine labels on brand personality. Design/methodology/approach Participants made brand personality judgments...

... in Connecticut to ensure reliability and clarity of the questions. Findings Results showed that label design and bottle closures were important to respondents and that self‐confidence was a significant factor for age and gender, with females and respondents between 31 and 40 years of age more concerned about...