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Keywords: Luxury Marketing
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Journal Articles
Core tensions in luxury wine marketing: the case of Burgundian wineries
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International Journal of Wine Business Research (2018) 30 (3): 343–365.
Published: 20 August 2018
...Liz Thach; Steve Charters; Laurence Cogan-Marie Purpose The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align or conflict with luxury marketing differentiation attributes. Design...
