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Keywords: Management
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Journal Articles
International Journal of Wine Marketing (2005) 17 (1): 5–27.
Published: 01 January 2005
... across the US. A total of 33 management practices were identified using a qualitative content analysis methodology; including the major categories of management communication, hiring, training, and positive incentive systems. Results suggest areas for future research, as well as simple and cost‐effective...
Journal Articles
International Journal of Wine Marketing (1994) 6 (2): 5–13.
Published: 01 February 1994
... groups who are targeted by less heavily branded shops. © MCB UP Limited 1994 United Kingdom Retailing Brand Management Consumers Professional Consumers; Themes in High Street Wine Marketing Joseph Fattorini Introduction This article examines a part of the "revolution" in High Street...

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