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Keywords: Millennial-aged students
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Journal Articles
What motivates Czech and international “millennial-aged” university students to consume craft beers?
International Journal of Wine Business Research (2019) 31 (3): 441–455.
Published: 05 August 2019
...). On the other hand, PBC influences personal belief of the possibility to perform a particular behaviour (i.e. to drink CBs). RQ2. Are the consumption patterns different between Czech and international millennial-aged students? A revised model of the theory of planned behaviour (TPB...
