... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Natural wine Spain Cooperative relationships Innovation Collaboration Competitive strategy New product development Conceptual/ theoretical Wines Survey research Wine consumption trends show that consumers...

... for a design led approach to wine making using case material from an English Winery. Concludes that design offers real opportunities in wine making as a means for developing effective marketing strategies. © MCB UP Limited 1994 Marketing Design New Product Development Wine Industry Wine...

...., "Marketing Planning for Wine", International Journal of Wine Marketing, Vol. 10 No. 2, 1990, p. 20. "Wine Trends for the Nineties", Restaurants and Institutions, 27 June 1990, pp. 117-19. New Product Development Marketing Wine Industry ...

...James Cawley No brand of wine enjoys the market shares and premium prices obtained in other alcoholic beverage markets. Market conventions work to prevent a single brand having a large share. Uses an example of a structured new product development process to show the analysis and processes needed...

... brands. The story of Cadbury's Cream Liqueur shows how a major drinks brand can be created from scratch, as was Bailey's itself: interestingly both brands were the brain‐children of the same new product development consultancy, Innovation & Development Limited. © MCB UP Limited 1992...