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1-5 of 5
Keywords: New Product Development
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Journal Articles
International Journal of Wine Business Research (2022) 34 (2): 308–328.
Published: 25 October 2021
... and consumption fields, increasing transparency in natural wines production. Armand Gilinsky Jr. can be contacted at: armand.gilinsky@sonoma.edu Natural wine Spain Cooperative relationships Innovation Collaboration Competitive strategy New product development Conceptual/ theoretical Wines...
Journal Articles
International Journal of Wine Marketing (1994) 6 (1): 49–61.
Published: 01 January 1994
...: A Powerful but neglected strategic tool", The Journal of Business Strategy 5(2), 1984. Marketing Design New Product Development Wine Industry © MCB UP Limited 1994 ...
Journal Articles
International Journal of Wine Marketing (1992) 4 (3): 10–15.
Published: 01 March 1992
...James Cawley No brand of wine enjoys the market shares and premium prices obtained in other alcoholic beverage markets. Market conventions work to prevent a single brand having a large share. Uses an example of a structured new product development process to show the analysis and processes needed...
Journal Articles
International Journal of Wine Marketing (1992) 4 (3): 45–56.
Published: 01 March 1992
.... "Wine Trends for the Nineties", Restaurants and Institutions, 27 June 1990, pp. 117-19. New Product Development Marketing Wine Industry © MCB UP Limited 1992 ...
Journal Articles
International Journal of Wine Marketing (1992) 4 (2): 33–37.
Published: 01 February 1992
... brands. The story of Cadbury's Cream Liqueur shows how a major drinks brand can be created from scratch, as was Bailey's itself: interestingly both brands were the brain‐children of the same new product development consultancy, Innovation & Development Limited. Cadbury's Cream Liqueur: A Case History...
