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Keywords: Offer design
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Journal Articles
Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components
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International Journal of Wine Business Research (2019) 31 (1): 109–127.
Published: 26 February 2019
... previous research on vinotheques that primarily took the wine retail perspective. Design/methodology/approach The study deals with wine-related sales, offer design and the importance of tourism and hospitality for wine sales in a non-growing wine market. However, the concept of increasing wine sales...
