...Aylin Caliskan; Duygu Celebi; Ige Pirnar Purpose Focusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior. Therefore, this study aims to examine the impact of attitude, perceived behavioral...

...Francisco Sarabia-Andreu; Francisco J. Sarabia-Sánchez Purpose The purpose of this paper is to recognise the role of implicit and explicit attitudes on organic wine purchase intention and to segment consumers using these variables. Design/methodology/approach The authors conducted a two-part...

...Janeen Olsen; Liz Thach; Liz Hemphill Purpose The purpose of this paper is to focus on one product category, organic wine, to provide a possible explanation for consumers' purchase behaviors regarding organic wine. Specifically, the authors consider the role of environmental protection...