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Keywords: Poland
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Journal Articles
International Journal of Wine Marketing (1992) 4 (2): 3–14.
Published: 01 February 1992
...Anna Sancewicz‐Kliś Addresses the tradition of the wine (and other alcoholic drinks) market in Poland. Describes its present status, and outlines implications for future marketing strategies. Identifies barriers to entry and the potential for a successful wine market in the new economic reality...
