Keywords: Psychographics
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Journal Articles
Journal Articles
International Journal of Wine Business Research (2013) 25 (3): 203–226.
Published: 16 August 2013
.... The purpose of this study was to explore how marketers should combine expressed measures of intention with other available data to forecast the probability of purchase and thus to set pricing decisions. Design/methodology/approach Through a two‐stage approach, this study measured consumer psychographics...

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