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Keywords: Psychographics
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Journal Articles
International Journal of Wine Business Research (2022) 34 (1): 86–111.
Published: 17 August 2021
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Wine consumption Sustainability Price Demographics Psychographics Cover crops Market segmentation Wines Alcoholic drinks Alcoholic drinks industry Sustainability Consumer behavior Marketing...
Journal Articles
International Journal of Wine Business Research (2013) 25 (3): 203–226.
Published: 16 August 2013
.... The purpose of this study was to explore how marketers should combine expressed measures of intention with other available data to forecast the probability of purchase and thus to set pricing decisions. Design/methodology/approach Through a two‐stage approach, this study measured consumer psychographics...
