... Marketing Quantitative Survey research Multiple regression Factor analysis Table 2 lists the scale items for Florida wine image, Florida winery information sources and the number of past visits to a winery in Florida and the descriptives of ratings by residents and visitors as well...

... positioning Differentiation Performance Quantitative Wines Strategy Survey research According to the Brazilian Institute of Wine (Ibravin), the market for fine wines shrank by ≅ 3 per cent between 2015 and 2016 and by ≅ 18 per cent between 2016 and 2017, which were equivalent to 0.6 and 3.6...

...Therese Sjostrom; Armando Maria Corsi; Larry Lockshin Purpose – This study aims to test whether the attributes developed via qualitative or conceptual approaches link to the concept of luxury when measured using a quantitative approach. Given the critical role price has in the definition...