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Keywords: Region of Origin
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Journal Articles
Region-of-origin (ROO) certification as marketing strategy in the South African wine market
Available to Purchase
International Journal of Wine Business Research (2014) 26 (2): 139–162.
Published: 10 June 2014
...Josias A. Engelbrecht; Frikkie Herbst; Johan Bruwer Purpose – This purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in the consumer’s wine purchase decision. In addition...
Journal Articles
Origin Information and Retail Sales of Wine
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International Journal of Wine Marketing (1999) 11 (3): 44–57.
Published: 01 March 1999
... in store displays. Region of Origin Wine Brands Information Processing Retail stores Scanner Data Origin Information and Retail Sales of Wine 44 Origin Information and Retail Sales of Wine Dale F. Duhan, Texas Tech University, Pamela L. Kiecker, Virginia Commonwealth University, Charles S. Areni...
