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Keywords: Retail strategy
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Journal Articles
International Journal of Wine Business Research (2026) 38 (1): 153–176.
Published: 17 February 2026
..., highlighting the importance of considering both behavioral decision rules when tailoring wines and retail strategies. Originality/value To the best of the authors’ knowledge, this is the first application of a mixed random utility-random regret model to wine choice, and the first assessment...
Includes: Supplementary data
