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Keywords: Satisfaction
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Journal Articles
Modeling hedonic motive–based segments of wine festival visitors using decision tree approach
Available to Purchase
International Journal of Wine Business Research (2022) 34 (1): 19–36.
Published: 09 July 2021
..., satisfaction and loyalty to the wine festival. Design/methodology/approach A survey was conducted during the International Beach Wine Festival held in Karnataka, India, to collect primary data from 400 visitors. Data were subjected to a two-step cluster analysis. Further, cluster segmentation based...
Journal Articles
Predicting behavioural intentions of Craft Beer Festival attendees by their event experience
Available to Purchase
International Journal of Wine Business Research (2021) 33 (2): 254–274.
Published: 02 November 2020
...Uwe Peter Hermann; Craig Lee; Willem Coetzee; Liezel Boshoff Purpose The purpose of this paper is to contribute to the event experience literature by examining the effects of Craft Beer Festival attendee’s event experience on their satisfaction and behavioural intentions. The study also...
Journal Articles
Identification of key variables and constructs in the context of wine tasting room: importance-performance analysis
Available to Purchase
International Journal of Wine Business Research (2021) 33 (1): 80–101.
Published: 29 May 2020
.... The assurance construct was not significantly related to customer satisfaction and was not included in the IPMA analysis. Originality/value The approach provides an easy to use and visual tool for wineries to assess the importance and performance of the various service quality elements. The tool provides...
