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Keywords: Self-identity
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Journal Articles
What motivates Czech and international “millennial-aged” university students to consume craft beers?
International Journal of Wine Business Research (2019) 31 (3): 441–455.
Published: 05 August 2019
... of Life Sciences (CULS), who completed a face-to-face interview using a questionnaire. Findings The findings confirm the major role played by self-identity (SI) on the intention to drink craft beers, in the whole sample, and the key role played by the perception of being able to drink, for the Czechs...
