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Keywords: South East Asia
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Journal Articles
Unlocking the Asian Wine Market: An Exploratory Case Study
Available to Purchase
International Journal of Wine Marketing (2002) 14 (3): 53–64.
Published: 01 March 2002
... for wine markets are also explored. © MCB UP Limited 2002 Relationship marketing South East Asia Cultural differences Export Unlocking the Asian Wine Market: An Exploratory Case Study by Michael Beverland, Lecturer, Department of Marketing, Monash University, PO Box 197, Caulfield East...
