... it important to first examine the consumers’ BS for particular types of alcoholic beverages (beer, wine and a type of spirit) compared to other (nonalcoholic) drinks. The aim of this research was to understand whether and to what extent BL, BRiC and BS affect purchase intent. Several studies have...

.../value This study advances the literature by answering the call for multi-national studies that investigate consumer-brand relationships. Furthermore, the research setting offers insight into consumer-brand relationships and consumption patterns for spirits in a different national context, in this case...

... by the jurisdiction. There are three common tax states that will levy on alcoholic beverages. First, states frequently collect specific excise taxes on beer, wine and spirits. These taxes are assessed on a volumetric basis and are charged directly to businesses. Customers typically do not see the cost of the tax...

...Alistair Williams; Glyn Atwal; Douglas Bryson Purpose The purpose of this study is to identify how craft spirits distilleries use elements of the storytelling narrative as part of a storytelling marketing strategy. Design/methodology/approach A case study approach was undertaken based on seven...

... sociodemographically representative of the Australian population were screened for familiarity with the category and then randomly assigned to one of three product categories (wine, spirits and perfume). Best–worst scaling was used to measure the associations between different attributes and the concept of luxury...

... as a stakeholder if it has a legitimate interest in aspects of the firms' activities and has either the power to affect the firm's performance or has a stake in the firm's performance (Freeman, 1984, p. 55). © Emerald Group Publishing Limited 2013 New Zealand Green issues Innovation Wines Spirits...

... Tourism Spirits Tourism management Scotland Scotland's Malt Whisky Trail (MWT) is a collaborative marketing venture between a number of whisky and whisky‐related companies, along with the relevant government bodies associated with tourism development in the Moray area. The MWT brochure...