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Keywords: Survival
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Journal Articles
Crunch Time for Small Wineries Without Market Focus?
Available to Purchase
International Journal of Wine Marketing (2000) 12 (3): 16–30.
Published: 01 March 2000
..., and an increasingly competitive export market, these 285 wineries face significant challenges if they are to survive. World wine consumption trends also highlight some significant problems for small producers in the future. Berger et al. (1998) noted that the number ofwine consumers is falling. People are drinking...
