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Keywords: Theory of planned behaviour
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Journal Articles
What motivates Czech and international “millennial-aged” university students to consume craft beers?
International Journal of Wine Business Research (2019) 31 (3): 441–455.
Published: 05 August 2019
.../approach Adopting a revised model of the theory of planned behaviour (TPB), a simultaneous equations model was used by performing a three-stage least squares (3SLS) regression. The data were obtained from 305 students of 18 and 35 years of age (152 Czechs and 153 Internationals) at the Czech University...
