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Keywords: US Wine Consumption
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Journal Articles
Attracting Entry Level Drinkers: Are Wine Coolers a Gateway to Wine Consumption?
Available to Purchase
International Journal of Wine Marketing (2005) 17 (1): 28–43.
Published: 01 January 2005
... not act as a gateway to wine consumption. US Wine Consumption Entry Level Drinkers Wine Coolers © Emerald Group Publishing Limited 2005 Attracting Entry Level Drinkers: Are Wine Coolers a Gateway to Wine Biographies Steven S. Cuellar is Assistant Professor of Economics at the Department...
