... decisions. Surveys Information sources Survey research Wine knowledge Perceived risk Wine involvement Generational cohort theory Wine consumer behaviour With thousands of wine brands, styles and regions, consumers are often confused when purchasing wine. To ease the complexity...

... in marketing and international business journals and presented papers at conferences in Europe, Asia. Latin America as well as the US. Her research interests include customer service in wincry tasting rooms, wine consumer behavior and marketing strategy, exporting, cross-cultural consumer marketing and ethical...