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Keywords: Wine consumer behaviour
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Journal Articles
International Journal of Wine Business Research (2020) 32 (2): 247–265.
Published: 23 December 2019
... at birth, and those that occur during a cohort’s coming of age (Strauss and Howe, 1991). This study has primary and secondary objectives, both aimed to extend generational theory regarding wine consumer behavior. The primary focus is to examine generational differences in consumers use of various...
Journal Articles
International Journal of Wine Marketing (2004) 16 (3): 44–57.
Published: 01 March 2004
... selections. © Emerald Group Publishing Limited 2004 Wine consumer behaviour lifestyle lifecycle marketing tactics The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or Biography Elizabeth "Liz " Thach. Ph.D is a management professor spe- cializing in Wine Business...
