...Stella Kladou; Ahmet Usakli; Kyuho Lee Purpose The purpose of this study is to examine the role of wine involvement in moderating the effect of winery service quality on loyalty toward small family wineries. Design/methodology/approach This study used a structured questionnaire. The survey...

... on the effect of wine involvement on wine tourism intentions, highlighting the predictive relevance of situational involvement in explaining this relationship. Practical implications Results constitute critical information to practitioners and destination management operators for improving their resilience...

...Diana Cunha; Elisabeth Kastenholz; Carla Silva Purpose This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement. Design/methodology...

... 12 2021 07 02 2022 27 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Wine consumers Wine involvement COVID-19 Changes Comparative analysis The COVID-19 crisis has severely affected businesses, people (Chetty...

... in their use of information sources, levels of objective and subjective wine knowledge, wine involvement and risk perception for the two purchasing situations. Findings Younger consumers were found to be significantly more inclined to use Web 2.0 information sources, such as wine blogs, wine applications...