...Marianne McGarry Wolf; Mitchell Wolf; Benoit Lecat Purpose The purpose of this paper is to investigate if differences exist between the four wine-consuming generations in wine purchasing behavior, the desirability of wine attributes when making a purchase decision and information sources used...

... mobilizes the process indicating the importance of emotion in m-wine purchasing. In our conceptualization, we have taken into account that wine is heavy, fragile and difficult to deliver, requiring special care from transporting companies. It is important for e-commerce orders to attain on-time...