... heritage, the research on Indian alcohol industry is still at the nascent stage especially from the economic viewpoint. Hence, the current study tries to bridge this literature gap. Figure 1 presents production and consumption in kiloliters of alcoholic beverages in India and shows a comparison...

... 2018 published by the Tennessee Department of Revenue. Findings The findings suggest that neither alcoholic beverage consumption nor excise taxes collected increased substantially in Tennessee as a result of the introduction of wine and regular strength B in grocery stores. It is likely, however...

... crucial to design marketing strategies that contribute to maintaining and increasing market share. In this context, it is essential to improve our knowledge of wine consumption among the population, especially given the scarcity of studies that analyze consumption preferences. Thus, the aim of this study...

...Bonnie Canziani; Jiyoung Hwang; Erick T. Byrd Purpose This paper aims to discuss methodological issues with the measurement of subjective wine knowledge (SWK). The current study offers deeper insights into the relationship between SWK and consumer perceptions of benefits and purchase/consumption...

...Fang Liu; Jamie Murphy Purpose This research aims to examine Chinese consumers’ wine consumption and purchasing behaviour. Design/methodology/approach The study, conducted during the Chinese New Year in early 2006, used in‐depth interviews with 15 consumers in Guangzhou, People's Republic...

...B.W.A. (Ben) Dewald Wine consumption has increased worldwide by 5.6% since 1994. All the major wine consuming regions have reported increases in consumption: Asia (China, Japan, South Korea, Singapore and Taiwan), Northern Europe (Denmark, Sweden, Finland and Norway) and North America (USA...

...John Hall; Larry Lockshin; G. Barry O' Mahony Wine consumption in Australia has increased rapidly over the past decade with a subsequent increase in wine sales within restaurants. From a marketing perspective, however, few studies have been conducted into the links between wine consumption...

...E.A. Selvanathan; S. Selvanathan The consumption patterns of beer, wine and spirits in the UK are analysed to find reasons for the rapid growth in recent years of wine consumption. Data are presented together with the demand model and estimation results. Consumption of the three beverages...