... certification. A focused portfolio with fewer wine types and labels is positively associated with concentrating volume in Luxury/Iconic tiers, while tourism-intensive diversification into food/events and hospitality is negatively associated with upper-tier positioning. The four pre-stated hypotheses receive...

...Xiaoyu Feng; Kyuho Lee; Melih Madanoglu Purpose The paper aims to explore the drivers of Pinot Noir consumption among younger Chinese wine consumers and to examine how emerging technologies – particularly artificial intelligence ( AI )-powered social media, recommendation systems and e-commerce...

...Agnes Csiba Herczeg; Máté Farkas-Kis Purpose This paper aims to examine how the value of Pinot Noir is constructed in Hungary through producer discourse and online brand communication, with particular attention to narrative and visual meaning-making in a niche premium wine category. Design...

...Svitlana Magalhaes de Sousa Ostapenko; Ana Paula Africano Sousa e Silva; Raquel Meneses Purpose This study aims to examine how the stage of a wine cluster’s life cycle shapes firms’ strategic and marketing priorities. It compares the Douro (Portugal), an emerging cluster in path development...

...Omer Gokcekus Purpose This study aims to examine whether white wines face systematically tougher hurdles than red wines in elite wine rankings, focusing on Wine Spectator’s Top 100 lists. Despite the growing role of white wines in US consumption, they remain markedly underrepresented in elite...

...Tim Clifton; Jonathan Clifton; Natalia Velikova Purpose Increasingly, gendered wine consumer research is moving beyond the male/female binary to consider the relevance of multiple intersecting consumer identities. Taking a discursive approach to the construction of identity, this study aims to add...

... characteristics, although important for modern wine marketing, were less emphasised. Research limitations/implications The present study has some limitations. The first is that we conducted a case study and the results refer to the Etna DOC area and are not generalisable. The main limitation...

...Riccardo Saracino; Stefano Corsi; Chiara Mazzocchi Purpose This study aims to examine how restaurant features, particularly wine list elements like prices and origins, influence ratings for Michelin Guide restaurants. Design/methodology/approach Data from 555 Italian Michelin Guide restaurants...

...Karina Munari Pagan; Natália Munari Pagan; Vanessa Martins dos Santos Purpose Propose a model that reports ethnocentrism, animosity, perceived quality and purchase intention in the evaluation of the country-of-origin effect for wine. Design/methodology/approach The sample for this study...

... and constraints associated with a territorial sustainability certification in the wine industry. Design/methodology/approach Focusing on wine producers from the Romagna Consortium (Italy), the research explores the influence of firm characteristics on sustainability attitudes and explores the Consortium...

...Dingkang Peng; Chia-Hsing Huang Purpose This paper aims to explore the hierarchy of motivations behind Chinese young wine consumers’ wine-purchasing behavior. Design/methodology/approach This study used a random and snowball sampling technique to collect data from Chinese young wine consumers...

...Juan M.C. Larrosa; Emiliano M. Gutiérrez; Gonzalo R. Ramírez Muñoz de Toro; Juan I. Uriarte Purpose The purpose of the study is to investigate micro determinants for dynamic wine pricing in Argentina. We test whether attributes and time affect the price rate of change. The rate of change...

...Rory Hill; Joanna Fountain Purpose This paper aims to situate restaurant experiences and in particular the wines available on wine lists, within the wider context of wine tourism. This is done by examining the wine lists of restaurants in two New Zealand destinations, focusing in particular...

...Cornelia Staub; Michael Siegrist Purpose The purpose of this research paper was to examine difficulties that consumers have when choosing wine in a restaurant and whether structuring a wine list according to taste rather than origin facilitates decision-making. Design/methodology/approach...

...Anne-Marie Sassenberg; Cindy Sassenberg; Claudia Sassenberg; Marie Heneghan Purpose The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management in the development and communication of a strong positioning...

...Valsaraj Payini; Jyothi Mallya; Senthilkumaran Piramanayagam Purpose Wine consumption among women in India is gradually increasing on the back of several factors such as increased urbanization, higher disposable income, rising affluence of the people, exposure to new cultures and a gradually...

...Martinette Kruger; Adam Viljoen Purpose This study aims to identify the preferences of wine consumers based on age cohorts to identify differences in consumption from a developing country perspective, with a predominantly younger population, to determine wine consumption longevity. Design...

...Ana Laura Hernández; Silverio Alarcón; Lino Meraz Ruiz Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool. Design/methodology/approach...

...Faizul Huq; Vernon Jones; Douglas Alfred Hensler Purpose This study statistically examines the shifting distribution channels in the American wine industry based on the growth trajectory of sales, seasonality and disruption due to consumers switching to online platforms. The purpose of this paper...

...Maja Uhre Pedersen; Paul Sharp Purpose The purpose of this paper is to provide an empirical investigation of the idea that imperfectly informed consumers use simple signals to identify the characteristics of wine, for example, the geographical denomination. The reputation of a denomination...