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Volume 102, Issue 3
1 April 2001
This article was originally published in
New Library World
New Library World Cover Image for Volume 102, Issue 3
Case Report| April 01 2001

Selling the wow: Albert R. Mann Library’s virtual tour Available to Purchase

James Morris‐Knower
James Morris‐Knower
James Morris‐Knower is Public Services Librarian, Albert R. Mann Library, Cornell University, Ithaca, New York, USA.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6909
Print ISSN: 0307-4803
© MCB UP Limited
2001
New Library World (2001) 102 (3): 83–87.
https://doi.org/10.1108/03074800110383750

Can the Internet be an effective component of an endowment campaign? Cornell University’s Albert R. Mann Library decided to find out when it launched a virtual tour of the library in the spring of 1999. A joint project of library staff and the University Development office, the Web‐based walk‐through of the library’s collections, services and projects was designed to both complement and supplement the library’s $4 million endowment campaign launched the year before.

Keywords:
Virtual reality, Fund‐raising, Funding, Academic libraries, Internet
© MCB UP Limited
2001
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