Time for a change: co‐operative reader development working in the North West of England Available to Purchase

This article describes in some detail reader development project work targeting 16‐25 year old young people carried out in 18 library authorities in the North West of England during 2000‐2002. The context of the project is set, focusing on the aim of increasing library use by young people. Key national reading agencies are briefly described, as well as the regional Time To Read partnership. The project description is detailed, including aims and objectives, delivery, training, new partnerships and the impact of the work locally and nationally. Some key conclusions are of significant practical value for future reader centred projects. The article concludes by describing a new co‐ordinator’s post which is taking reader development work forward in the region and offers a model for future cross‐authority working.