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Purpose
To provide a flavour of the content of the BOBCATSSS Symposium, held in Prague, Czech Republic in January 2007.
Design/methodology/approach
An outline description of the issues, content and participants of this conference.
Findings
This conference covered marketing of information services in terms of marketing the profession, marketing strategies, marketing tools, branding, customer satisfaction, networking, the electronic environment, competitive intelligence, and marketing and LIS education.
Originality/value
A brief conference report of value to library and information professionals regarding marketing of information services.
© Emerald Group Publishing Limited
2007
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